HOW IMPORTANT IS BRAND AWARENESS

The Importance of branding in the food industry

Establishing a good brand is essential to every food service industry.  This can be as simple as a logo, but can stretch as far as a catch-phrase and a tune.   Brand awareness is part of every business and successful businesses do it without us even realising.  Almost everyone can recall the adverts, music and logos for Coca Cola or MacDonalds. Some of the most successful brands spend millions promoting their brands every year.  Having a successful brand engenders loyalty and engages your customers on a more personal level.  However, creating brand awareness does not need to be expensive.  In previous years, word of mouth and the yellow pages were the two most common marketing targets.  In this digital savvy world, we all know a good website is important, but increasingly businesses are promoting their services on social media and that is where using good branding tools are important.

Social Media

It is well known that people will remember a brand more if it is combines with words and images, and therefore any marketing agency will tell you that social media outstrips any other marketing strategy.  It is not difficult to run your own Facebook or Instagram advert but before you do that have you considered your most valuable free asset – your customer?

Customers Photos

Food Instagrammers and  Generation Z or “Gen Z “ are the most influential users on social media. They are the 18-30 year age group and studies suggest that over 70% of Gen Z post photographs of their food onto social media platforms.  Making you food look attractive and stand out to this generation is vital. 

Generation Z have spent their wholes lives in the digital world, and they spend a significant part of their lives on a variety of social media platforms and participating in online communities.  They decide on the most relevant platforms and their influence is far reaching, so if you can advertise your brand as you serve the food then your brand will reach those platforms.

Keeping up with the latest digital trends is done for you when you serve your food in the correct way.  So when someone takes a photograph of your food consider very carefully how you can signpost their followers to your venue.

Signposting your food

If you serve food then at CCR paper rolls we can advise you on variety of inexpensive “signposts” including:

• Branded greaseproof paper,
• Bespoke food bags,
• Customised stickers and labels
• Logo gourmet food flags

All of these options start at around £250.00 and we can guide you through every aspect of the process.

In summary appealing to food Instagrammers and Gen Z with good branding at the point of service can help restaurants and food outlets expand their reach, generate visually appealing content, gain social proof, leverage user generated content, tap into food trends and receive valuable feedback.  Engaging with the customer can be a powerful marketing strategy to increase brand awareness, attract new customers and establish credibility in. the competitive restaurant industry.